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Zeitgeist


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How to be a High Flyer

As we all saw recently, via very dramatic high resolution film coverage, Austrian Felix Baumgartner leaped out of a capsule 39km (24 miles) above the Earth. The…

Optimize Blog November 6, 2012

Passion Fruit

Brazilians are known to take their soap operas or novelas seriously, but one in particular has even surpassed another national passion by exceeding the audience…

Optimize Blog October 26, 2012

Hanging on the Telephone

So the mail arrives and you lazily sort through the mix of flyers, assorted periodicals and bills as you drink your morning coffee. Then you open your telephone…

Optimize Blog October 12, 2012

Pass the Remote

According to the tech experts, data-driven innovation enabled by advances in global communications infrastructure is going to force through some significant changes…

Optimize Blog September 24, 2012

Smarter not Harder

This week sees a major milestone for Nokia and its Chief Executive, Stephen Elsop. Mr Elsop has had a rocky start to his tenure at the top of Nokia since his famous…

Optimize Blog September 5, 2012

Painting by Numbers

Performance is usually measured as a combination of ability and motivation. In the case of Spanish amateur restorer Cecilia Gimenez there appears to have been plenty…

Optimize Blog August 24, 2012

Risky Business

Some people just don’t get a lot of luck. Take for instance the Norwegian driver who, whilst making his way along a country road late one night recently, was confronted…

Optimize Blog August 17, 2012

Missing the Point

Microsoft recently reported the first quarterly financial loss in its history. The reason was a big acquisition gone sour. Microsoft had to write off more than $6bn…

Optimize Blog July 31, 2012

No If's, Butts or Maybe's

Many of us are confronted on a day to day basis with being tied to a desk, sat in front of our computers wading through vast amounts of data trying to execute in…

Optimize Blog July 18, 2012

A Half-Full Glass

A study, published in Nature Neuroscience, suggests the brain is very good at processing good news about the future. Scientists at University College London said…

Optimize Blog July 4, 2012

Emotional Olympics

As we count down to another Olympic games we can start to think about watching those elite athletes lining up for their event – the culmination of many years of…

Optimize Blog June 22, 2012

Flatter to Deceive

Flattery is an interesting subject and one we witness often within our social environment and in the workplace. An article in The Economist recently argued that…

Optimize Blog June 15, 2012

Water Wings

A mosquito’s tiny, low-weight body is the key to its ability to survive flying in the rain, according to a team from the Georgia Institute of Technology. The…

Optimize Blog June 5, 2012

Supergran

As leaders we are required to step up and be counted. When the music stops everyone is looking at you as the leader to step up and take control, provide direction…

Optimize Blog May 28, 2012

Fried Chicken

You will be familiar with many of the names of the great astronauts in history – Armstrong, Aldrin, Shepard to name just a few. But there is one name that you…

Optimize Blog May 23, 2012

Seeing Is Believing

A bionic eye – or – more accurately, a retinal implant has been invented by scientists at Stanford University in California. Implants currently used in patients…

Optimize Blog May 15, 2012

Less is More

In a previous Zeitgeist blog we talked about Google’s patent for driverless cars which was granted back in December 2011. Well now driverless cars have taken a…

Optimize Blog May 8, 2012

Complexity, Chaos and Confusion

You are sitting at your desk and yet another email notification pops up in the corner of the screen, you have a meeting in 20 minutes and you suddenly feel as if…

Optimize Blog May 1, 2012

The Chicken and the Egg

A Sri Lankan hen has given birth to a live chick without laying an egg, in a new twist on the age-old question of what came first – the chicken or the egg.…

Optimize Blog April 23, 2012

Taking it on the Chin

Did you know that chin implants are the fastest growing type of cosmetic procedure in the US? According to the American Society of Plastic Surgeons (ASPS) 20,680…

Optimize Blog April 16, 2012