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A Transformation Tale

Transformations call for more than rhetoric and superficial conversations around change. Old and existing habits need to be challenged and potentially discarded…

Optimize Blog July 11, 2016

If You Can Measure It, You Can Manage It

While too many companies measure the wrong thing or measure what can be measured as opposed to what should be measured, measurement is still a required function…

Optimize Blog July 4, 2016

Meeting Mayhem

With the first day of summer upon us our thoughts naturally turn to BBQ’s, beaches, and vacations. It’s the time of year when we can easily find ourselves daydreaming…

Optimize Blog June 20, 2016

Cracking Complexity

We view complexity in two ways. First there is the institutional complexity – which results from the number and types of interaction within the organization. This…

Optimize Blog June 6, 2016

Simple Service Secrets

Good customer service is considered a valuable asset but the reality is that it’s actually a fundamental in delivering a sustainable organization. If you are aware…

Optimize Blog May 30, 2016

The Dog Ate My Homework

A common response to the realization that you occasionally work from home is the question “How do you concentrate?” This is natural, given that many office-bound…

Optimize Blog May 16, 2016

Fluffy Facts

Lots of companies are doing lots of things in the name of employee engagement and there is plenty of research out there to give them good reason to do so. Depending…

Optimize Blog May 9, 2016

Time Lapse

In our experience too many leadership teams squander the most precious resource that they have – time. Although time is the scarcest resource in any company (not…

Optimize Blog May 2, 2016

Attitude Adjustment

Providing outstanding customer service is one of the most rewarding yet challenging activities within any organization. Exceptional organizations that provide outstanding…

Optimize Blog April 25, 2016

Millennial Musings

When working with our clients a common theme from more ‘mature’ leaders continues to be the attitude of young people today who apparently have an alarming sense…

Optimize Blog April 18, 2016

Busy? So what?

How many times do people let you know that they are just “really busy?” But what are these people actually working on? Why are they busy and importantly have…

Optimize Blog April 5, 2016

Hear, Hear!

There’s an old saying that with two ears and one mouth, we should be doing twice the amount of listening as we do talking and here at Zeitgeist we subscribe to…

Optimize Blog March 28, 2016

The Trouble with Nice

Of all the qualities you don’t want in a manager, there’s one that you might not have given much thought about and that is being overly nice. Within…

Optimize Blog March 21, 2016

All in Good Time

We often hear that a client is ‘looking to change the culture’ of their organization. Companies need a good definition of corporate culture before they can begin…

Optimize Blog March 7, 2016

What's the Difference

Customer segmentation remains a key concern for many organizations as the proliferating distribution channels and media vehicles are helping companies target the…

Optimize Blog February 22, 2016

Seek and Destroy

When working with clients on developing their strategy, too often we see them tempted to adopt a “me too” strategy – simply copying what the competition are…

Optimize Blog February 8, 2016

Moore or Less?

Here at Zeitgeist we find supercomputers rather fascinating and the developments in computing power never cease to amaze us. Back in 2010 we wrote about the military…

Optimize Blog February 1, 2016

Vive la Revolution

More and more companies are recognizing the need for radical transformation rather than incremental change, whether this is due to market conditions, increased competition…

Optimize Blog January 25, 2016

Impossibly Possible

Google’s quirky interview questions are legendary and many on the face of it are seemingly impossible to answer. Having not been interviewed by Google we cannot…

Optimize Blog January 20, 2016

What's in a Personality?

Have you ever discussed whether you were introverted or extroverted? Undergone a personality test on a training course? Wondered what lurks in the shadow side of…

Optimize Blog January 11, 2016