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What's the Difference

Customer segmentation remains a key concern for many organizations as the proliferating distribution channels and media vehicles are helping companies target the…

Optimize Blog February 22, 2016

Seek and Destroy

When working with clients on developing their strategy, too often we see them tempted to adopt a “me too” strategy – simply copying what the competition are…

Optimize Blog February 8, 2016

Moore or Less?

Here at Zeitgeist we find supercomputers rather fascinating and the developments in computing power never cease to amaze us. Back in 2010 we wrote about the military…

Optimize Blog February 1, 2016

Vive la Revolution

More and more companies are recognizing the need for radical transformation rather than incremental change, whether this is due to market conditions, increased competition…

Optimize Blog January 25, 2016

Impossibly Possible

Google’s quirky interview questions are legendary and many on the face of it are seemingly impossible to answer. Having not been interviewed by Google we cannot…

Optimize Blog January 20, 2016

What's in a Personality?

Have you ever discussed whether you were introverted or extroverted? Undergone a personality test on a training course? Wondered what lurks in the shadow side of…

Optimize Blog January 11, 2016

Merry Christmas!

As the festive season’s ultimate celebration looms large in the form of the mighty Christmas dinner we would like to provide a few paragraphs to honour the Christmas…

Optimize Blog December 21, 2015

The Way of the Wise

There is an old saying that states that “The difference between a smart man and a wise man is that a smart man knows what to say, a wise man knows when to say…

Optimize Blog December 14, 2015

Drawing the Line

One well-established principle of organization should always be followed and that is that accountability, responsibility and authority must go hand in hand. No position…

Optimize Blog November 30, 2015

Just Cracks in a Castle of Glass

As we approach the end of the year we are faced with the dreaded performance reviews. Now, if you only do them once per year then the task can be rather intimidating.…

Optimize Blog November 23, 2015

Top Team Tragedy

Few teams that we come across are optimized and fully functional. While we like the fun part of dysfunctional, underperforming teams at any level create drag on…

Optimize Blog November 16, 2015

The Secret to Success

We think that the principal problem with some business books is the fact that they generally purport that by following a number of key steps the reader will deliver…

Optimize Blog November 9, 2015

Last Minute Larceny

Leaving things to the last minute is a recipe for disaster and on the way causes stress, anxiety and a series of corners that have been cut. Quality suffers and…

Optimize Blog November 2, 2015

More with Less

Here in Canada, and Alberta in particular, the recessionary pressures are once more to the fore as the price of natural resource commodities continues to languish…

Optimize Blog October 19, 2015

Smarter not Harder

You’ve probably heard the story or even experienced yourself, the golfer who steps up to the tee box and hits a terrible hook shot straight out of bounds. Frustrated…

Optimize Blog October 13, 2015

More on Trust

Following our last blog we’ve been asked to expand on trust and why it is important both in relationships within the organization and relationships externally…

Optimize Blog October 6, 2015

In Trust we Trust

Agendas grow out of motive and intent. So, when motives and intentions are not open and transparent to all involved, “hidden agendas” inevitably develop. These…

Optimize Blog September 28, 2015

I'm Only Human

Significant strategic decisions are never simple to make and at the end of the day, these tend to be hard to reverse decisions and so the impact of getting them…

Optimize Blog September 21, 2015

Flight of the Bumblebee

From the title you might assume that here at Zeitgeist we have become fascinated with orchestral interludes and specifically the one written by Nikolai Rimsky-Korsakov…

Optimize Blog September 8, 2015

Building Bridges

Many, many organizations have invested huge amounts in customer relationship management (CRM) applications software and these investments have generated a wide range…

Optimize Blog August 24, 2015