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Be Yourself

‘Be yourself’ is the defining careers advice of the moment. It’s heard everywhere from business leaders in the boardroom, social media influencers,…

Mark Crocker April 24, 2024

The Coefficient of Restitution

The Coefficient of Restitution (COR) is a measure of the “restitution” of a collision between two objects: how much of the kinetic energy remains for…

Mark Crocker April 9, 2024

Fire When Ready

The real problem with poor performing employees is us. If you want to feel better about yourself we will concede that on rare occasions and for a small percentage…

Mark Crocker April 2, 2024

Drawing the Line

One well-established principle of organization should always be followed and that is that accountability, responsibility and authority must go hand in hand. No position…

Mark Crocker March 11, 2024

Hearing Loss

Proportion and context is something we need to consider often as consultants. The ability to maintain a sense of context is key as we work with clients to develop…

Mark Crocker March 6, 2024

The Philosophy of Identity

Individuals have an identity and so do organizations. An organization’s identity is derived from its Purpose (the fundamental reason why the organization exists)…

Mark Crocker February 28, 2024

Prime Time

Prime numbers are found hidden in nature. Buzzing quietly beneath the planet we inhabit is an unseen world of numbers, patterns and geometry. Mathematics is the…

Mark Crocker February 20, 2024

Leaving Change to Chance

It still surprises us just how many organizations leave change to chance or at best provide a couple of hours training in a workshop to prepare their leaders to…

Mark Crocker February 12, 2024

The Flight of the Bumblebee

From the title you might assume that here at Optimize we have become fascinated with orchestral interludes and specifically the one written by Nikolai Rimsky-Korsakov…

Mark Crocker February 5, 2024

It's All About Attitiude

Providing outstanding customer service is one of the most rewarding yet challenging activities within any organization. Exceptional organizations that provide outstanding…

Mark Crocker December 11, 2023

Distracting Distortions

Strategic decision making is not easy and many times they go wrong due to the fact that as human beings, we have shortcomings. Behavioural economics provides crucial…

Mark Crocker November 6, 2023

Good Luck!

The element of luck is often cited in business and careers and here at Optimize we subscribe to the fact that success in a career or in business comes from three…

Mark Crocker October 30, 2023