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What Kind of Boss Are You – Star or Idiot?

We spend a lot of time thinking, coaching and writing about the challenges of talented people frustrated with life inside big organizations. If you’re the leader,…

Mark Crocker March 27, 2025

Balance of Power

Rest and recovery are a crucial part of any exercise program. After putting your body through a significant amount of stress during a grueling workout, you have…

Mark Crocker March 11, 2025

It's a Slow Fade

When dealing with a lack of engagement amongst the workforce the key is to recognize the early warning signs. Often it really is a slow fade – rarely do people…

Mark Crocker February 11, 2025

Seek and Destroy

When working with clients on developing their strategy, too often we see them tempted to adopt a “me too” strategy – simply copying what the competition are…

Mark Crocker February 5, 2025

Improbable Awards

The Ig Nobel awards are now in their 34th year and here at Optimize we look forward to this whacky awards ceremony every year. The awards are the result of the science…

Mark Crocker January 28, 2025

Divided We Fall

Celebrating diversity is key to a healthy organization and we don’t just mean in terms of ethnicity, gender etc. We mean celebrating the fact that others have…

Mark Crocker January 13, 2025

New Year, New You?

A famous line from Alice in Wonderland is “If you don’t know where you are going, any road will get you there” and here at Optimize we think it’s pretty…

Mark Crocker January 8, 2025

Pudding Politics

As the festive season’s ultimate celebration looms large in the form of the mighty Christmas dinner we would like to provide a few paragraphs to honour the Christmas…

Mark Crocker December 17, 2024

A Year in Review

As we march headlong into the final month of the year many minds turn to the dreaded annual performance review. The truth be told that here at Optimize we are not…

Mark Crocker December 3, 2024

If You Know, You Know

Knowledge is a strategic asset and while it has always been good practice to treat it as such, in more recent times, and going into the future, the need is perhaps…

Mark Crocker November 19, 2024

Now What?

Today, organizations of all kinds are reevaluating their strategies as they face unprecedented levels of change in their industries and the world. While the strategic…

Mark Crocker November 12, 2024

Culture Shift

When thinking about making a shift in culture we need to clearly understand that any cultural transformation takes a long time. How long is long? Well that depends…

Mark Crocker November 4, 2024