Standards but not Standard
Governance is a much misunderstood discipline at the leadership level from the perspective that...
Improbable Awards
The Ig Nobel awards are now in their 34th year and here at Optimize...
Shake it Up
Few senior leaders when making important strategic decisions consciously consider their cognitive biases. These...
Mentorship Musings
Ill-thought out mentorship programs can backfire on the organizations that use them. Instead of...
Did You Know?
Intellectual Technology is a fascinating subject which continues to mature. The term in this...
Smarter than the Average Bear
In the current climate there appears to be a dearth of critical thinking. Perhaps...
The Philosophy of Identity
Individuals have an identity and so do organizations. An organization’s identity is derived from...
The Flight of the Bumblebee
From the title you might assume that here at Optimize we have become fascinated...
It's All About Attitiude
Providing outstanding customer service is one of the most rewarding yet challenging activities within...
Good Luck!
The element of luck is often cited in business and careers and here at...
Functional Dysfunction
Many organizations have invested huge amounts in customer relationship management (CRM) applications and these...
Plus Ca Change
Plus ca change is the term often used to express the resigned acknowledgement of...
Teamwork Makes the Dream Work
The secret to effectively leading collaboration at work is finding a middle ground between...
Transformation Time
Like individuals, organizations change continuously, reacting to developments in their markets and to the...
Back in the Black
We normally steer away from sporting analogies mostly because we have never reached the...
Building a Winning CRM Strategy
“Getting the right product, to the right customer, at the right time, via the...
Last Minute Larceny
Leaving things to the last minute is a recipe for disaster and it causes...
The Customer Management Myth
Our view on Customer Relationship Management (CRM) is unambiguous. For us it is all...
Failing to Learn
Ever see those new leaders who carry themselves with such bravado? They’re usually the...
Risk Versus Reward
Trying to avoid all risk in business is the same as trying to avoid...