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Divided We Fall

Celebrating diversity is key to a healthy organization and we don’t just mean in...

Mark Crocker — January 13, 2025

Now What?

Today, organizations of all kinds are reevaluating their strategies as they face unprecedented levels...

Mark Crocker — November 12, 2024

Culture Shift

When thinking about making a shift in culture we need to clearly understand that...

Mark Crocker — November 4, 2024

Busy Fools?

We are always told that the world is a much busier place these days...

Mark Crocker — September 11, 2024

Same Old, Same Old

We often hear the term ‘innovation’ being used in organizations and generally used appropriately...

Mark Crocker — August 27, 2024

Be Yourself

'Be yourself' is the defining careers advice of the moment. It’s heard everywhere from...

Mark Crocker — April 24, 2024

Prime Time

Prime numbers are found hidden in nature. Buzzing quietly beneath the planet we inhabit...

Mark Crocker — February 20, 2024

Leaving Change to Chance

It still surprises us just how many organizations leave change to chance or at...

Mark Crocker — February 12, 2024

Good Luck!

The element of luck is often cited in business and careers and here at...

Mark Crocker — October 30, 2023

Plus Ca Change

Plus ca change is the term often used to express the resigned acknowledgement of...

Mark Crocker — October 16, 2023

Transformation Time

Like individuals, organizations change continuously, reacting to developments in their markets and to the...

Mark Crocker — September 27, 2023

Failing to Learn and Learning to Fail

Ever see those new leaders who carry themselves with such bravado? They’re usually the...

Mark Crocker — September 18, 2023

I Have Seen the Future

Creating the future rather than predicting it requires moving from managing the probable to...

Mark Crocker — February 14, 2023

Leading Change in a Reimagined World

Optimize is excited to announce the launch of a new and progressive leadership development...

Mark Crocker — November 9, 2021

Time for a Change?

Like individuals, organizations change continuously, reacting to developments in their markets and to the...

Mark Crocker — June 21, 2021

The Data Dilemma

The strategic impact on companies of the exponential technological rate of change is both...

Mark Crocker — February 24, 2020

Talking Transformation

Individuals, organizations change continuously, reacting to developments in their markets and to the arrival...

Mark Crocker — January 8, 2020

Vive la Révolution

The Fourth Industrial Revolution, commonly known as Industry 4.0, appears to be changing the...

Mark Crocker — October 21, 2019

The Complexity Equation

Charles Dickens in the 1830’s wrote that he lived in an age of “unrelenting...

Mark Crocker — October 1, 2019

Behavioural Science?

Conventional wisdom amongst those running organizations would agree that there is value in good...

Mark Crocker — September 23, 2019