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Divided We Fall

Celebrating diversity is key to a healthy organization and we don’t just mean in terms of ethnicity, gender etc. We mean celebrating the fact that others have…

Mark Crocker January 13, 2025

Now What?

Today, organizations of all kinds are reevaluating their strategies as they face unprecedented levels of change in their industries and the world. While the strategic…

Mark Crocker November 12, 2024

Culture Shift

When thinking about making a shift in culture we need to clearly understand that any cultural transformation takes a long time. How long is long? Well that depends…

Mark Crocker November 4, 2024

Busy Fools?

We are always told that the world is a much busier place these days and we certainly encounter people every day that tell us that they are “really, really busy”.…

Mark Crocker September 11, 2024

Same Old, Same Old

We often hear the term ‘innovation’ being used in organizations and generally used appropriately as people recognize that within business, innovation is key.…

Mark Crocker August 27, 2024

Be Yourself

‘Be yourself’ is the defining careers advice of the moment. It’s heard everywhere from business leaders in the boardroom, social media influencers,…

Mark Crocker April 24, 2024

Prime Time

Prime numbers are found hidden in nature. Buzzing quietly beneath the planet we inhabit is an unseen world of numbers, patterns and geometry. Mathematics is the…

Mark Crocker February 20, 2024

Leaving Change to Chance

It still surprises us just how many organizations leave change to chance or at best provide a couple of hours training in a workshop to prepare their leaders to…

Mark Crocker February 12, 2024

Good Luck!

The element of luck is often cited in business and careers and here at Optimize we subscribe to the fact that success in a career or in business comes from three…

Mark Crocker October 30, 2023

Plus Ca Change

Plus ca change is the term often used to express the resigned acknowledgement of the fundamental immutability of human nature – “the more things change, the…

Mark Crocker October 16, 2023

Transformation Time

Like individuals, organizations change continuously, reacting to developments in their markets and to the arrival and departure of key people. In a large company,…

Mark Crocker September 27, 2023

Failing to Learn and Learning to Fail

Ever see those new leaders who carry themselves with such bravado? They’re usually the ones who haven’t failed yet. When they inevitably do, it isn’t pretty…

Mark Crocker September 18, 2023

I Have Seen the Future

Creating the future rather than predicting it requires moving from managing the probable to leading the possible and requires us to address challenges in a fundamentally…

Mark Crocker February 14, 2023

Leading Change in a Reimagined World

Optimize is excited to announce the launch of a new and progressive leadership development program built to create effective leaders in a reimagined world where…

Mark Crocker November 9, 2021

Time for a Change?

Like individuals, organizations change continuously, reacting to developments in their markets and to the arrival and departure of key people. In a large company,…

Mark Crocker June 21, 2021

The Data Dilemma

The strategic impact on companies of the exponential technological rate of change is both extensive and fundamental. How can you plan properly in an environment…

Mark Crocker February 24, 2020

Talking Transformation

Individuals, organizations change continuously, reacting to developments in their markets and to the arrival and departure of key people. In a large company, these…

Mark Crocker January 8, 2020

Vive la Révolution

The Fourth Industrial Revolution, commonly known as Industry 4.0, appears to be changing the way businesses function. Organizations must decide how and where to…

Mark Crocker October 21, 2019

The Complexity Equation

Charles Dickens in the 1830’s wrote that he lived in an age of “unrelenting change and unpredictability” so I wonder what he would make of our current scenario…

Mark Crocker October 1, 2019

Behavioural Science?

Conventional wisdom amongst those running organizations would agree that there is value in good service. An abundance of literature exists supporting the notion…

Mark Crocker September 23, 2019