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The Worm in the Apple

Apple is once again under fire over its products and, specifically, the management of collected data... However, it now turns out that this was a ‘bug in the system’…

Optimize Blog May 5, 2011

The Stress Test

As the final stages of the Champions League in Europe looms large for the four remaining teams, the Stanley Cup moves into the play-off rounds and the English Premier…

Optimize Blog April 28, 2011

The Blame Game

Today, on the first anniversary of the Macondo Well tragedy in the Gulf of Mexico, when eleven workers sadly lost their lives, BP issued law suits in excess of $80billion…

Optimize Blog April 21, 2011

Phoney Phonies Phenomenon

" ... Impostor-ism then starts to look a lot more like a self-presentation strategy than a personality trait. Lowering expectations for a performance takes pressure…

Optimize Blog April 14, 2011

Embracing the Imposter

Those of you old enough to remember the classic Commodore 64 may be excited to hear that it is making a return. The good news is that the clunk has gone and inside…

Optimize Blog April 8, 2011

3D’s and Wannabee’s

For the launch of the 3DS, the world's first glasses-free 3D hand-held games console, Nintendo pulled out all the stops to make sure that demand was high and lines…

Optimize Blog March 30, 2011

Keeping it Real

The future for all you frustrated rock gods out there is looking promising. Until now the road to becoming a rock legend has been a long and arduous one - the prospect…

Optimize Blog March 23, 2011

Power Crazy

During the BP Gulf of Mexico crisis we wrote a couple of blogs around communication and the leadership handling of the media and key stakeholders. We were critical…

Optimize Blog March 17, 2011

The Adjustment Bureau

"... if you have done a thorough and rigorous job determining your strategy and have been diligent in developing an execution plan for that strategy then the art…

Optimize Blog March 2, 2011

A Bite of the Apple

Apple shareholders this week rejected demands that the company disclose a succession plan for the temporarily absent Steven Jobs who announced in January that he…

Optimize Blog February 24, 2011

Kill Switch Engaged

Recent events in Egypt have been fascinating and depending on your point of view are either good or bad for the stability of the Middle East. Ultimately time will…

Optimize Blog February 16, 2011

Innovate or Die

Nokia, one of the giants in mobile technology is facing a crisis or, as Stephen Elop the Finnish company’s CEO puts it, “we are standing on a ‘burning platform’…

Optimize Blog February 9, 2011

Life on Mars

In a recent general communication, Council staff in Carlisle (a town in the North of England) were instructed to clock-out if they want to talk about the weather,…

Optimize Blog February 2, 2011

Cry Wolf

Sometimes when we partner with clients there are employees who really consider the changes they are being asked to navigate as being on a par with giving up all…

Optimize Blog January 20, 2011

Gesundheit!

An interesting quote, but here at Zeitgeist we subscribe to the principle that success in your career or in business comes from not just one but three key ingredients…

Optimize Blog January 11, 2011

Born not Made?

Whilst we are sure many of you have already determined to hit the gym more frequently in 2011 as part of your New Year’s resolutions, perhaps you hadn’t considered…

Optimize Blog January 4, 2011

Flight of Fancy

The Harriers will be decommissioned in 2011 to be replaced by the Joint Strike Fighter by the end of the decade. Axing the Harrier is set to save £450m over the…

Optimize Blog December 15, 2010

Kung Fu for Business

Whilst we may not be a Jet Li or Bruce Lee, this kind of philosophy as applied to business leadership began to enable us to recognize that what we do as Management…

Optimize Blog December 9, 2010

Oh Dear…

Here at Zeitgeist we like to talk about the 'facts of business life' and one of those facts and indeed certainties is our ability to be side-swiped, T-boned or catapulted…

Optimize Blog November 5, 2010

Keith Don’t Go

The aging rocker Keith Richards is currently in the spotlight with the launch of his newly released and perhaps somewhat controversial autobiography. The Rolling…

Optimize Blog October 28, 2010