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Strategy


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Prime Time

Prime numbers are found hidden in nature. Buzzing quietly beneath the planet we inhabit is an unseen world of numbers, patterns and geometry. Mathematics is the…

Mark Crocker February 20, 2024

It's All About Attitiude

Providing outstanding customer service is one of the most rewarding yet challenging activities within any organization. Exceptional organizations that provide outstanding…

Mark Crocker December 11, 2023

Distracting Distortions

Strategic decision making is not easy and many times they go wrong due to the fact that as human beings, we have shortcomings. Behavioural economics provides crucial…

Mark Crocker November 6, 2023

Good Luck!

The element of luck is often cited in business and careers and here at Optimize we subscribe to the fact that success in a career or in business comes from three…

Mark Crocker October 30, 2023

Functional Dysfunction

Many organizations have invested huge amounts in customer relationship management (CRM) applications and these investments have generated a wide range of outcomes…

Mark Crocker October 23, 2023

Transformation Time

Like individuals, organizations change continuously, reacting to developments in their markets and to the arrival and departure of key people. In a large company,…

Mark Crocker September 27, 2023

Building a Winning CRM Strategy

“Getting the right product, to the right customer, at the right time, via the right channel at the right price supported by excellent customer service” is the…

Mark Crocker February 14, 2022

The Customer Management Myth

Our view on Customer Relationship Management (CRM) is unambiguous. For us it is all about getting the right product, to the right customer, at the right time, via…

Mark Crocker January 12, 2022

Time for a Change?

Like individuals, organizations change continuously, reacting to developments in their markets and to the arrival and departure of key people. In a large company,…

Mark Crocker June 21, 2021

Risk Versus Reward

Trying to avoid all risk in business is the same as trying to avoid all opportunity. Simply reacting to risk, meanwhile, is just crisis management: shutting the…

Mark Crocker March 11, 2020

The Data Dilemma

The strategic impact on companies of the exponential technological rate of change is both extensive and fundamental. How can you plan properly in an environment…

Mark Crocker February 24, 2020

Why Your Boss Is Wrong About You

As the performance review season comes to its usually unsatisfactory conclusion for many, we thought we would share our thoughts on why many performance review systems…

Mark Crocker February 11, 2020

Behavioural Science?

Conventional wisdom amongst those running organizations would agree that there is value in good service. An abundance of literature exists supporting the notion…

Mark Crocker September 23, 2019

Engaging Conversations

Organizations care about employee engagement because the facts would suggest that it directly impacts their bottom line. Don’t believe us? Well recent and consistent…

Mark Crocker May 6, 2019

Vive Le Tour

As the Tour de France grinds its way through the mountains in the second week we were considering it as a metaphor for life, for business life and for our careers.…

Optimize Blog July 18, 2018

Moments of Truth

Customers have never had higher expectations – or been more empowered than they are today. How you respond to, and take care of, your customers across all of their…

Optimize Blog March 5, 2018

Coping with Complexity

The general view on complexity is that it is a bad thing and that simplification will bring value by removing unnecessary costs. Here at Optimize we are Lean Practitioners…

Optimize Blog February 26, 2018

Me, Myself and I

In business, the secret to effectively leading collaboration with others is finding a middle ground between too much and too little team think, where leaders encourage,…

Optimize Blog January 22, 2018

Wood for the Trees

A famous line from Alice in Wonderland is “If you don’t know where you are going, any road will get you there” and here at Optimize we think it’s pretty…

Optimize Blog January 15, 2018

Pudding Politics

As the festive season’s ultimate celebration looms large in the form of the mighty Christmas dinner we would like to provide a few paragraphs to honour the Christmas…

Optimize Blog December 18, 2017