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Behavioural Science?

Conventional wisdom amongst those running organizations would agree that there is value in good service. An abundance of literature exists supporting the notion…

Mark Crocker September 23, 2019

Engaging Conversations

Organizations care about employee engagement because the facts would suggest that it directly impacts their bottom line. Don’t believe us? Well recent and consistent…

Mark Crocker May 6, 2019

Vive Le Tour

As the Tour de France grinds its way through the mountains in the second week we were considering it as a metaphor for life, for business life and for our careers.…

Optimize Blog July 18, 2018

Moments of Truth

Customers have never had higher expectations – or been more empowered than they are today. How you respond to, and take care of, your customers across all of their…

Optimize Blog March 5, 2018

Coping with Complexity

The general view on complexity is that it is a bad thing and that simplification will bring value by removing unnecessary costs. Here at Optimize we are Lean Practitioners…

Optimize Blog February 26, 2018

Me, Myself and I

In business, the secret to effectively leading collaboration with others is finding a middle ground between too much and too little team think, where leaders encourage,…

Optimize Blog January 22, 2018

Wood for the Trees

A famous line from Alice in Wonderland is “If you don’t know where you are going, any road will get you there” and here at Optimize we think it’s pretty…

Optimize Blog January 15, 2018

Pudding Politics

As the festive season’s ultimate celebration looms large in the form of the mighty Christmas dinner we would like to provide a few paragraphs to honour the Christmas…

Optimize Blog December 18, 2017

Same Old, Same Old…

We often hear the term ‘innovation’ being used in organizations and generally used appropriately as people recognize that within business, innovation is key.…

Optimize Blog November 6, 2017

Nudge, Nudge, Wink, Wink

One of the founding fathers of “nudge” theory has been awarded the 2017 Nobel prize for economics. Richard Thaler co-wrote a bestselling book on the nudge concept…

Optimize Blog October 16, 2017

There's No 'I' in Team

….but of course if you look closely you will find the word ‘me’. Here at Zeitgeist we do a lot of work with building high performing teams and of course many…

Optimize Blog August 28, 2017

An Excessive Need to be Me

Few things can discredit a leader faster than being perceived as phony. Sometimes, leaders will say what they don’t believe or they sugarcoat the truth so people…

Optimize Blog August 21, 2017

Cyber Sense

DEF CON is the catchy title of a security conference held in Las Vegas every year and unlike other security conferences, DEF CON is more for those on the bleeding…

Optimize Blog July 31, 2017

Life in the Fast Lane

Lord Mountbatten is quoted as stating that “The primary factor in a successful attack is speed” and the reality is that the current frontier of business success…

Optimize Blog July 24, 2017

Having to Pay the Piper

A topic that consistently seems to be discussed is that of executive pay particularly when there are still recessionary pressures and the government bail outs are…

Optimize Blog June 12, 2017

Did You Know.....?

Intellect Technology is a fascinating subject which has still to mature. The term in this sense relates to a progression from Information Technology. If Information…

Optimize Blog May 15, 2017

I think we're alone now

‘I think we’re alone now’ was the title of the song by Tiffany that reached number 1 in many countries back in 1987. It was originally written for, and released…

Optimize Blog May 1, 2017

Warning Signs

The Holy Island, also known as Lindisfarne, is off the coast of Northumberland in England and it is a popular tourist destination attracting thousands of visitors…

Optimize Blog April 24, 2017

The Complexity Conundrum

Charles Dickens in the 1830’s wrote that he lived in an age of “unrelenting change and unpredictability” so we wonder what he would make of our current situation…

Optimize Blog April 17, 2017

Engaging Conversations

Organizations care about employee engagement because the facts would suggest that it directly impacts their bottom line. Don’t believe us? Well recent and consistent…

Optimize Blog April 10, 2017