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Strategy


Category

Don’t be Surprised…

We often find clients that doggedly follow a strategic direction despite plenty of warning...

Mark Crocker — June 16, 2025

Seek and Destroy

When working with clients on developing their strategy, too often we see them tempted...

Mark Crocker — February 5, 2025

New Year, New You?

A famous line from Alice in Wonderland is “If you don't know where you...

Mark Crocker — January 8, 2025

If You Know, You Know

Knowledge is a strategic asset and while it has always been good practice to...

Mark Crocker — November 19, 2024

Shake it Up

Few senior leaders when making important strategic decisions consciously consider their cognitive biases. These...

Mark Crocker — October 8, 2024

Same Old, Same Old

We often hear the term ‘innovation’ being used in organizations and generally used appropriately...

Mark Crocker — August 27, 2024

Prime Time

Prime numbers are found hidden in nature. Buzzing quietly beneath the planet we inhabit...

Mark Crocker — February 20, 2024

It's All About Attitiude

Providing outstanding customer service is one of the most rewarding yet challenging activities within...

Mark Crocker — December 11, 2023

Distracting Distortions

Strategic decision making is not easy and many times they go wrong due to...

Mark Crocker — November 6, 2023

Good Luck!

The element of luck is often cited in business and careers and here at...

Mark Crocker — October 30, 2023

Functional Dysfunction

Many organizations have invested huge amounts in customer relationship management (CRM) applications and these...

Mark Crocker — October 23, 2023

Transformation Time

Like individuals, organizations change continuously, reacting to developments in their markets and to the...

Mark Crocker — September 27, 2023

Building a Winning CRM Strategy

“Getting the right product, to the right customer, at the right time, via the...

Mark Crocker — February 14, 2022

The Customer Management Myth

Our view on Customer Relationship Management (CRM) is unambiguous. For us it is all...

Mark Crocker — January 12, 2022

Time for a Change?

Like individuals, organizations change continuously, reacting to developments in their markets and to the...

Mark Crocker — June 21, 2021

Risk Versus Reward

Trying to avoid all risk in business is the same as trying to avoid...

Mark Crocker — March 11, 2020

The Data Dilemma

The strategic impact on companies of the exponential technological rate of change is both...

Mark Crocker — February 24, 2020

Why Your Boss Is Wrong About You

As the performance review season comes to its usually unsatisfactory conclusion for many, we...

Mark Crocker — February 11, 2020

Behavioural Science?

Conventional wisdom amongst those running organizations would agree that there is value in good...

Mark Crocker — September 23, 2019

Engaging Conversations

Organizations care about employee engagement because the facts would suggest that it directly impacts...

Mark Crocker — May 6, 2019