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Kung Fu for Business

Recently here at Zeitgeist we were thinking about philosophy and the links to leadership and organizational culture – don’t ask why we were thinking philosophy,…

Optimize Blog October 15, 2013

Apple Turnover

We were inspired by a story coming out of Alaska to write a blog about the importance of changing course when it becomes obvious that the route you have set yourself…

Optimize Blog September 26, 2013

More, Moore, More

In 1961, one could buy a Ferranti computer for the princely sum of $360,000. Your spanking new computer would take up the whole room and have a memory of 1K. A typical…

Optimize Blog November 26, 2012

Smarter not Harder

This week sees a major milestone for Nokia and its Chief Executive, Stephen Elsop. Mr Elsop has had a rocky start to his tenure at the top of Nokia since his famous…

Optimize Blog September 5, 2012

Missing the Point

Microsoft recently reported the first quarterly financial loss in its history. The reason was a big acquisition gone sour. Microsoft had to write off more than $6bn…

Optimize Blog July 31, 2012

The Worm in the Apple

Apple is once again under fire over its products and, specifically, the management of collected data... However, it now turns out that this was a ‘bug in the system’…

Optimize Blog May 5, 2011

3D’s and Wannabee’s

For the launch of the 3DS, the world's first glasses-free 3D hand-held games console, Nintendo pulled out all the stops to make sure that demand was high and lines…

Optimize Blog March 30, 2011

A Bite of the Apple

Apple shareholders this week rejected demands that the company disclose a succession plan for the temporarily absent Steven Jobs who announced in January that he…

Optimize Blog February 24, 2011

Sending the wrong signal

Hard on the heels of our last blog where we commented on BP’s inability to effectively manage it’s PR and communications in a crisis situation, we now have Apple…

Optimize Blog July 15, 2010

Take a bite of the Apple

So, the new iPod Nano takes video – clearly it is only a matter of time before it wakes you, dresses you, makes you a cup of tea, gets you to the office and manages…

Optimize Blog September 11, 2009