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The Blame Game

Today, on the first anniversary of the Macondo Well tragedy in the Gulf of Mexico, when eleven workers sadly lost their lives, BP issued law suits in excess of $80billion…

Optimize Blog April 21, 2011

Power Crazy

During the BP Gulf of Mexico crisis we wrote a couple of blogs around communication and the leadership handling of the media and key stakeholders. We were critical…

Optimize Blog March 17, 2011

Foot in Mouth

Here at Zeitgeist up until now we’ve avoided commenting on the catastrophe in the Gulf of Mexico and the trials and tribulations of BP’s attempts to recover…

Optimize Blog June 30, 2010