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Customer Crazy

We have just read a report [1] that states that 65% of 1,000 consumers surveyed said they’ve cut ties with a brand over a single poor customer service experience.…

Optimize Blog December 11, 2014

The End of Innocence?

The BBC was quick this morning to advise that Coca-Cola has upped its stake in the UK drinks firm Innocent, who specialize in natural smoothies and is the UK’s…

Optimize Blog April 12, 2010