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The Blame Game

Today, on the first anniversary of the Macondo Well tragedy in the Gulf of...

Optimize Blog April 21, 2011

Embracing the Imposter

Those of you old enough to remember the classic Commodore 64 may be excited...

Optimize Blog April 8, 2011

3D’s and Wannabee’s

For the launch of the 3DS, the world's first glasses-free 3D hand-held games console,...

Optimize Blog March 30, 2011

Keeping it Real

The future for all you frustrated rock gods out there is looking promising. Until...

Optimize Blog March 23, 2011

A Bite of the Apple

Apple shareholders this week rejected demands that the company disclose a succession plan for...

Optimize Blog February 24, 2011

Innovate or Die

Nokia, one of the giants in mobile technology is facing a crisis or, as...

Optimize Blog February 9, 2011

Life on Mars

In a recent general communication, Council staff in Carlisle (a town in the North...

Optimize Blog February 2, 2011

Gesundheit!

"I would rather have a lucky general than a smart general.... They win battles,...

Optimize Blog January 11, 2011

Born not Made?

First we would like to wish all our readers a Happy and Prosperous New...

Optimize Blog January 4, 2011

Flight of Fancy

For those with an interest in aviation and military matters in general there will...

Optimize Blog December 15, 2010

Kung Fu for Business

Recently here at Zeitgeist we were thinking about philosophy and the links to leadership...

Optimize Blog December 9, 2010

Paint it Black

So November 26th in the USA is the famous (or perhaps infamous) ‘Black Friday’...

Optimize Blog November 26, 2010

The Knowledge

The Knowledge is a formidable test that London black cab drivers (Cabbies) have to...

Optimize Blog October 13, 2010

Improbable Awards

The Ig Nobel awards are now in their 21st year and here at Zeitgeist...

Optimize Blog October 1, 2010

Paying the Piper

As countries drag themselves out of the recession, the spectrum of accusations and recriminations...

Optimize Blog September 16, 2010

The ‘Not so Local’ Bank

The posturing over future banking regulations continues to make headlines and here at Zeitgeist...

Optimize Blog September 3, 2010

Achieving Par

For those of you thinking we are about to offer some latest golf tips,...

Optimize Blog August 30, 2010

Upon the conduct of each depends the fate of all

The latest financial news from the Eurozone is troubling as Germany breaks ranks and...

Optimize Blog May 20, 2010

Boxing Clever?

“Thinking outside the box” is a somewhat over-used term in our opinion but, nevertheless,...

Optimize Blog March 4, 2010

GM Humming a different tune

Regular readers of Zeitgeist will know that we’ve been following the erstwhile fortunes of...

Optimize Blog February 25, 2010