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The Blame Game

Today, on the first anniversary of the Macondo Well tragedy in the Gulf of Mexico, when eleven workers sadly lost their lives, BP issued law suits in excess of $80billion…

Optimize Blog April 21, 2011

Embracing the Imposter

Those of you old enough to remember the classic Commodore 64 may be excited to hear that it is making a return. The good news is that the clunk has gone and inside…

Optimize Blog April 8, 2011

3D’s and Wannabee’s

For the launch of the 3DS, the world's first glasses-free 3D hand-held games console, Nintendo pulled out all the stops to make sure that demand was high and lines…

Optimize Blog March 30, 2011

Keeping it Real

The future for all you frustrated rock gods out there is looking promising. Until now the road to becoming a rock legend has been a long and arduous one - the prospect…

Optimize Blog March 23, 2011

A Bite of the Apple

Apple shareholders this week rejected demands that the company disclose a succession plan for the temporarily absent Steven Jobs who announced in January that he…

Optimize Blog February 24, 2011

Innovate or Die

Nokia, one of the giants in mobile technology is facing a crisis or, as Stephen Elop the Finnish company’s CEO puts it, “we are standing on a ‘burning platform’…

Optimize Blog February 9, 2011

Life on Mars

In a recent general communication, Council staff in Carlisle (a town in the North of England) were instructed to clock-out if they want to talk about the weather,…

Optimize Blog February 2, 2011

Gesundheit!

An interesting quote, but here at Zeitgeist we subscribe to the principle that success in your career or in business comes from not just one but three key ingredients…

Optimize Blog January 11, 2011

Born not Made?

Whilst we are sure many of you have already determined to hit the gym more frequently in 2011 as part of your New Year’s resolutions, perhaps you hadn’t considered…

Optimize Blog January 4, 2011

Flight of Fancy

The Harriers will be decommissioned in 2011 to be replaced by the Joint Strike Fighter by the end of the decade. Axing the Harrier is set to save £450m over the…

Optimize Blog December 15, 2010

Kung Fu for Business

Whilst we may not be a Jet Li or Bruce Lee, this kind of philosophy as applied to business leadership began to enable us to recognize that what we do as Management…

Optimize Blog December 9, 2010

Paint it Black

For many US families, it's a Thanksgiving tradition as important as turkey stuffing or pumpkin pie: rise before the crack of dawn the morning after the holiday,…

Optimize Blog November 26, 2010

The Knowledge

This simple experiment could suggest that as computer software becomes easier to use, making complicated tasks easier, we risk losing the ability to properly learn…

Optimize Blog October 13, 2010

Improbable Awards

The Ig Nobel awards are now in their 21st year and here at Zeitgeist we look forward to this whacky awards ceremony every year. The awards are the result of the…

Optimize Blog October 1, 2010

Paying the Piper

As countries drag themselves out of the recession, the spectrum of accusations and recriminations becomes ever more broad and colorful. Criticism of the level and…

Optimize Blog September 16, 2010

The ‘Not so Local’ Bank

The posturing over future banking regulations continues to make headlines. The latest episode in the UK sees HSBC threatening to move its Head Office to the Far…

Optimize Blog September 3, 2010

Achieving Par

For those of you thinking we are about to offer some latest golf tips, we’re sorry but you’re going to be disappointed. The ‘par’ we are talking about is…

Optimize Blog August 30, 2010

Upon the conduct of each depends the fate of all

The latest financial news from the Eurozone is troubling as Germany breaks ranks and acts independently to introduce additional regulation.  Now, we’ve discussed…

Optimize Blog May 20, 2010

Boxing Clever?

However, today we hear of some fantastic lateral thinking – way out of the box – although like many such ideas the implications can be unpalatable. The left…

Optimize Blog March 4, 2010

GM Humming a different tune

From a corporate strategy standpoint it is actually good to see GM taking the tough decisions. With Hummer, as they did with Saab, GM has explored options, come…

Optimize Blog February 25, 2010