Scroll to top
© Optimize Consulting Inc. | All Rights Reserved

Innovate or Die

Nokia, one of the giants in mobile technology is facing a crisis or, as Stephen Elop the Finnish company’s CEO puts it, “we are standing on a ‘burning platform’…

Optimize Blog February 9, 2011

Sick and tired of sick and tired

Hard on the heels of our questions around Coke’s influence on the ethical Innocent brand we hear today of a Coke advert in the UK suggesting that “taking a sickie”…

Optimize Blog April 16, 2010

The End of Innocence?

The BBC was quick this morning to advise that Coca-Cola has upped its stake in the UK drinks firm Innocent, who specialize in natural smoothies and is the UK’s…

Optimize Blog April 12, 2010