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Upside Down, Right Side Up

As we charge toward the final quarter of the year thoughts will soon inevitably turn toward the dreaded annual appraisals – the performance review. We don’t…

Optimize Blog September 12, 2016

Trust is not Optional

When considering the great leaders within business there is one core attribute that they possess that sets them apart. That attribute is trust. They are all highly…

Optimize Blog November 20, 2014

Passion Fruit

Brazilians are known to take their soap operas or novelas seriously, but one in particular has even surpassed another national passion by exceeding the audience…

Optimize Blog October 26, 2012