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No Place for Pyromaniacs

Putting out fires is very rewarding. It’s gratifying and provides instant validation for our efforts. This is apparently why people seem to like fires in business…

Mark Crocker May 31, 2021

The times they are a-changing

A common complaint we hear from clients is that of ‘change fatigue’ which appears to be some kind of frustration around the fact that things continually need…

Optimize Blog February 27, 2014

Passion Fruit

Brazilians are known to take their soap operas or novelas seriously, but one in particular has even surpassed another national passion by exceeding the audience…

Optimize Blog October 26, 2012