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The Complexity Conundrum

Charles Dickens in the 1830’s wrote that he lived in an age of “unrelenting change and unpredictability” so we wonder what he would make of our current situation…

Optimize Blog April 17, 2017

Power Crazy

During the BP Gulf of Mexico crisis we wrote a couple of blogs around communication and the leadership handling of the media and key stakeholders. We were critical…

Optimize Blog March 17, 2011

Sending the wrong signal

Hard on the heels of our last blog where we commented on BP’s inability to effectively manage it’s PR and communications in a crisis situation, we now have Apple…

Optimize Blog July 15, 2010