Functional Dysfunction
Many organizations have invested huge amounts in customer relationship management (CRM) applications and these...
Building a Winning CRM Strategy
“Getting the right product, to the right customer, at the right time, via the...
Did You Know.....?
Intellect Technology is a fascinating subject which has still to mature. The term in...
The Customer Management Myth
Our view on Customer Relationship Management (CRM) is unambiguous. For us it is all...
What's the Difference
Customer segmentation remains a key concern for many organizations as the proliferating distribution channels...
Building Bridges
Many, many organizations have invested huge amounts in customer relationship management (CRM) applications software...
Falling in Love with Your Customers
Some time ago we wrote a paper entitled “a man who doesn’t smile should...