Functional Dysfunction
Many organizations have invested huge amounts in customer relationship management (CRM) applications and these investments have generated a wide range of outcomes…
Building a Winning CRM Strategy
“Getting the right product, to the right customer, at the right time, via the right channel at the right price supported by excellent customer service” is the…
Did You Know.....?
Intellect Technology is a fascinating subject which has still to mature. The term in this sense relates to a progression from Information Technology. If Information…
The Customer Management Myth
Our view on Customer Relationship Management (CRM) is unambiguous. For us it is all about getting the right product, to the right customer, at the right time, via…
What's the Difference
Customer segmentation remains a key concern for many organizations as the proliferating distribution channels and media vehicles are helping companies target the…
Building Bridges
Many, many organizations have invested huge amounts in customer relationship management (CRM) applications software and these investments have generated a wide range…
Falling in Love with Your Customers
Some time ago we wrote a paper entitled “a man who doesn’t smile should not open a shop”. The paper was concerned with the importance of customer service and…