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‘Changes’ is a song by David Bowie, originally released on the album Hunky Dory in December 1971 and as a single on 7 January 1972, the day before Bowie’s…

Mark Crocker April 8, 2019

Kung Fu for Business

Recently here at Zeitgeist we were thinking about philosophy and the links to leadership and organizational culture – don’t ask why we were thinking philosophy,…

Optimize Blog October 15, 2013

Apple Turnover

We were inspired by a story coming out of Alaska to write a blog about the importance of changing course when it becomes obvious that the route you have set yourself…

Optimize Blog September 26, 2013

Flight of the Bumblebee

From the title you might assume that here at Zeitgeist we have become fascinated with orchestral interludes and specifically the one written by Nikolai Rimsky-Korsakov…

Optimize Blog September 19, 2013

Tired of Change

Leo Tolstoy is quoted as stating “Everyone thinks of changing the world, but no one thinks of changing himself.” The world around us is awash with ‘movements…

Optimize Blog September 9, 2013

Cultivating Culture

Cultures exist wherever there is a collection of people, however big or small that group is. The group could be as large as a nation or as small as a student study…

Optimize Blog August 29, 2013