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customer centricity


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It's All About Attitiude

Providing outstanding customer service is one of the most rewarding yet challenging activities within any organization. Exceptional organizations that provide outstanding…

Mark Crocker December 11, 2023

Building Bridges

Many, many organizations have invested huge amounts in customer relationship management (CRM) applications software and these investments have generated a wide range…

Optimize Blog August 24, 2015

Tales from the Front Line

Too many customer service excellence and customer-centricity culture initiatives end up feeling to employees like they’ve been arbitrarily imposed from on…

Optimize Blog January 19, 2015