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Behavioural Science?

Conventional wisdom amongst those running organizations would agree that there is value in good service. An abundance of literature exists supporting the notion…

Mark Crocker September 23, 2019

Engaging Conversations

Organizations care about employee engagement because the facts would suggest that it directly impacts their bottom line. Don’t believe us? Well recent and consistent…

Optimize Blog April 10, 2017

Building Bridges

Many, many organizations have invested huge amounts in customer relationship management (CRM) applications software and these investments have generated a wide range…

Optimize Blog August 24, 2015

Customer Crazy

We have just read a report [1] that states that 65% of 1,000 consumers surveyed said they’ve cut ties with a brand over a single poor customer service experience.…

Optimize Blog December 11, 2014