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Serving for the Match

Most people would agree that there is some value in providing good service. An abundance of literature exists that state great customer service makes a company more…

Optimize Blog February 13, 2017

Blind Faith Hits a Wall

We wrote a paper some time ago based on the old Chinese saying that “A man who doesn’t smile should not open a shop’. For those of you interested you can find…

Optimize Blog July 24, 2014