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The Customer Management Myth

Our view on Customer Relationship Management (CRM) is unambiguous. For us it is all about getting the right product, to the right customer, at the right time, via…

Optimize Blog August 29, 2016

More on Trust

Following our last blog we’ve been asked to expand on trust and why it is important both in relationships within the organization and relationships externally…

Optimize Blog October 6, 2015

Caution - Learners Ahead

It’s a fact, and contrary to certain prejudices and misconceptions, employees can learn to behave in new ways. However, people learn only if they are motivated…

Optimize Blog June 8, 2015