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decision-making


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Fact Versus Fiction

Every decision maker really should rely on facts before making any decisions – particularly material decisions.  This might seem obvious, but fact based approaches…

Mark Crocker February 3, 2020

Did You Know.....?

Intellect Technology is a fascinating subject which has still to mature. The term in this sense relates to a progression from Information Technology. If Information…

Optimize Blog May 15, 2017

Decisions, Decisions....

Few corporate strategists making important decisions consciously take into account the cognitive biases that exists i.e. the systematic tendencies to deviate from…

Optimize Blog January 16, 2017

Surviving Short Circuits

We have spoken a number of times before about the vast amounts of data and input that modern leaders have to analyze and make judgments on. A number of studies have…

Optimize Blog October 3, 2016

Time Lapse

In our experience too many leadership teams squander the most precious resource that they have – time. Although time is the scarcest resource in any company (not…

Optimize Blog May 2, 2016

Vive la Revolution

More and more companies are recognizing the need for radical transformation rather than incremental change, whether this is due to market conditions, increased competition…

Optimize Blog January 25, 2016

I'm Only Human

Significant strategic decisions are never simple to make and at the end of the day, these tend to be hard to reverse decisions and so the impact of getting them…

Optimize Blog September 21, 2015

Possibly Impossible

Quality assurance in examination papers probably doesn’t get a lot of thought in general, after all how hard can it be to set questions based on a given curriculum…

Optimize Blog June 2, 2011