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Nudge, Nudge, Wink, Wink

One of the founding fathers of “nudge” theory has been awarded the 2017 Nobel prize for economics. Richard Thaler co-wrote a bestselling book on the nudge concept…

Optimize Blog October 16, 2017

Prime Time

In the forests of Tennessee this summer, part of this code will literally emerge from the ground... Every 13 years, the normal country music sounds of Nashville…

Optimize Blog July 28, 2011