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Navigating Choppy Waters

Here at Zeitgeist we’re big fans of the ‘great outdoors’ and particularly appreciate the beautiful and rugged scenery in Canada. One of the best…

Optimize Blog August 4, 2011

What’s in a name?

What does a traumatized young female Parisian and the Renault car company have in common? The name Zoe of course…. Mademoiselle Zoe Renault (no relation) is taking…

Optimize Blog May 27, 2010

Upon the conduct of each depends the fate of all

The latest financial news from the Eurozone is troubling as Germany breaks ranks and acts independently to introduce additional regulation.  Now, we’ve discussed…

Optimize Blog May 20, 2010

The Scrap Trap

With the impending end of the various car scrappage schemes in Europe and other countries of the world, comes the question of what car sales will look like in 2010.…

Optimize Blog January 26, 2010