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Moments of Truth

Customers have never had higher expectations – or been more empowered than they are...

Optimize Blog — March 5, 2018

No Place for Pyromaniacs

Putting out fires is very rewarding. It’s gratifying and provides instant validation for our...

Optimize Blog — February 27, 2017

In Trust we Trust

Agendas grow out of motive and intent. So, when motives and intentions are not...

Optimize Blog — September 28, 2015

What Kind of Boss Are You – Star or Idiot?

We spend a lot of time thinking, coaching and writing about the challenges of...

Optimize Blog — October 16, 2014

China Crisis

In both one to one leadership coaching and the group courses that we run,...

Optimize Blog — July 21, 2011

The True Cost of Christmas?

As we battle with each other in Malls and shopping centres to secure those...

Optimize Blog — December 13, 2009