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Wood for the Trees

A famous line from Alice in Wonderland is “If you don’t know where you are going, any road will get you there” and here at Optimize we think it’s pretty…

Optimize Blog January 15, 2018

The Coefficient of Restitution

The Coefficient of Restitution (COR) is a measure of the “restitution” of a collision between two objects: how much of the kinetic energy remains for…

Optimize Blog May 8, 2017

Don't be surprised.....

We often find clients that doggedly follow a strategic direction despite plenty of warning signs giving ample notice that the direction is not going to deliver success.…

Optimize Blog January 23, 2017

You Can Do It….Probably

Motivational posters abound. They shout at us from office walls, from Facebook, from Instagram, at the gym….they seem to be everywhere. Some are funny, some stir…

Optimize Blog November 21, 2016

The Great Training Robbery

One of the critical foundations of a successful and sustainable company is the ability to generate, nurture and regenerate talent on an ongoing basis. To enable…

Optimize Blog October 17, 2016

Busy? So what?

How many times do people let you know that they are just “really busy?” But what are these people actually working on? Why are they busy and importantly have…

Optimize Blog April 5, 2016

Flight of the Bumblebee

From the title you might assume that here at Zeitgeist we have become fascinated with orchestral interludes and specifically the one written by Nikolai Rimsky-Korsakov…

Optimize Blog September 8, 2015

Embracing the Imposter

Often we come across leaders and professionals who suffer from feelings of fraudulence or inadequacy at work – the condition known as ‘Imposter Syndrome’.…

Optimize Blog August 5, 2015