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The Worm in the Apple

Apple is once again under fire over its products and, specifically, the management of...

Optimize Blog — May 5, 2011

3D’s and Wannabee’s

For the launch of the 3DS, the world's first glasses-free 3D hand-held games console,...

Optimize Blog — March 30, 2011

A Bite of the Apple

Apple shareholders this week rejected demands that the company disclose a succession plan for...

Optimize Blog — February 24, 2011

Innovate or Die

Nokia, one of the giants in mobile technology is facing a crisis or, as...

Optimize Blog — February 9, 2011

Taking IT to the Limit

A few weeks ago I was riding up in the elevator at a client...

Optimize Blog — November 19, 2010

Dazed and Confused

In our line of work we use surveys widely – often 360 degree assessments,...

Optimize Blog — November 12, 2010

Sending the wrong signal

Hard on the heels of our last blog where we commented on BP’s inability...

Optimize Blog — July 15, 2010

Take a bite of the Apple

So, the new iPod Nano takes video – clearly it is only a matter...

Optimize Blog — September 11, 2009