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The Worm in the Apple

Apple is once again under fire over its products and, specifically, the management of collected data... However, it now turns out that this was a ‘bug in the system’…

Optimize Blog May 5, 2011

3D’s and Wannabee’s

For the launch of the 3DS, the world's first glasses-free 3D hand-held games console, Nintendo pulled out all the stops to make sure that demand was high and lines…

Optimize Blog March 30, 2011

A Bite of the Apple

Apple shareholders this week rejected demands that the company disclose a succession plan for the temporarily absent Steven Jobs who announced in January that he…

Optimize Blog February 24, 2011

Innovate or Die

Nokia, one of the giants in mobile technology is facing a crisis or, as Stephen Elop the Finnish company’s CEO puts it, “we are standing on a ‘burning platform’…

Optimize Blog February 9, 2011

Taking IT to the Limit

According to a survey by networking firm Cisco, 41% of workers break corporate IT policies, saying that "they need restricted programs and applications to get…

Optimize Blog November 19, 2010

Dazed and Confused

In our line of work we use surveys widely – often 360 degree assessments, general employee engagement surveys or corporate diagnostic surveys which look at the…

Optimize Blog November 12, 2010

Sending the wrong signal

Hard on the heels of our last blog where we commented on BP’s inability to effectively manage it’s PR and communications in a crisis situation, we now have Apple…

Optimize Blog July 15, 2010

Take a bite of the Apple

So, the new iPod Nano takes video – clearly it is only a matter of time before it wakes you, dresses you, makes you a cup of tea, gets you to the office and manages…

Optimize Blog September 11, 2009