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Behavioural Science?

Conventional wisdom amongst those running organizations would agree that there is value in good service. An abundance of literature exists supporting the notion…

Mark Crocker September 23, 2019

The Need to be Me

Few things can discredit a leader faster than being perceived as phony. Sometimes, leaders will say what they don’t believe, sugarcoating the truth so people hear…

Optimize Blog January 3, 2014