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Good Luck!

The element of luck is often cited in business and careers and here at Optimize we subscribe to the fact that success in a career or in business comes from three…

Mark Crocker October 30, 2023

Risky Business

Some people just don’t get a lot of luck. Take for instance the Norwegian driver who, whilst making his way along a country road late one night recently, was confronted…

Optimize Blog August 17, 2012


An interesting quote, but here at Zeitgeist we subscribe to the principle that success in your career or in business comes from not just one but three key ingredients…

Optimize Blog January 11, 2011