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Smarter not Harder

This week sees a major milestone for Nokia and its Chief Executive, Stephen Elsop. Mr Elsop has had a rocky start to his tenure at the top of Nokia since his famous…

Optimize Blog September 5, 2012

Missing the Point

Microsoft recently reported the first quarterly financial loss in its history. The reason was a big acquisition gone sour. Microsoft had to write off more than $6bn…

Optimize Blog July 31, 2012

Achieving Par

For those of you thinking we are about to offer some latest golf tips, we’re sorry but you’re going to be disappointed. The ‘par’ we are talking about is…

Optimize Blog August 30, 2010