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A Transformation Tale

Transformations call for more than rhetoric and superficial conversations around change. Old and existing habits need to be challenged and potentially discarded…

Optimize Blog July 11, 2016

Wood for the Trees

A famous line from Alice in Wonderland is “If you don’t know where you are going, any road will get you there” and here at Zeitgeist we think it’s pretty…

Optimize Blog August 14, 2014

Whatever Happened to Pong?

We quote the Frank Black song as our title for this blog as we hear the news that Atari has filed for bankruptcy protection in the US. For those of us old enough…

Optimize Blog January 22, 2013