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Independent Amendment

In the US during the hot and sweltering summer of 1776, members of the...

Optimize Blog October 21, 2011

Time for a Change

In one of our earliest blogs we talked about Samoa and the radical change...

Optimize Blog May 11, 2011

The Worm in the Apple

Apple is once again under fire over its products and, specifically, the management of...

Optimize Blog May 5, 2011

Embracing the Imposter

Those of you old enough to remember the classic Commodore 64 may be excited...

Optimize Blog April 8, 2011

3D’s and Wannabee’s

For the launch of the 3DS, the world's first glasses-free 3D hand-held games console,...

Optimize Blog March 30, 2011

Keeping it Real

The future for all you frustrated rock gods out there is looking promising. Until...

Optimize Blog March 23, 2011

There's no 'I' in Team

Yes, we know that if you put some effort into it you can create...

Optimize Blog March 11, 2011

The Value of Values

Tucson residents are asking whether the political hot potato of the USA’s gun laws...

Optimize Blog January 27, 2011

Cry Wolf

As management consultants a large part of what we do is to help clients...

Optimize Blog January 20, 2011

Giving a Fig about Pudding

As the festive season’s ultimate celebration looms large in the form of the mighty...

Optimize Blog December 21, 2010

Kung Fu for Business

Recently here at Zeitgeist we were thinking about philosophy and the links to leadership...

Optimize Blog December 9, 2010

Paint it Black

So November 26th in the USA is the famous (or perhaps infamous) ‘Black Friday’...

Optimize Blog November 26, 2010

The Knowledge

The Knowledge is a formidable test that London black cab drivers (Cabbies) have to...

Optimize Blog October 13, 2010

Talking Turkey

So Turkey is feeling rather hurt by criticism of the alleged failings of its...

Optimize Blog March 20, 2010

Sick as a Parrot

What is it with Bank of America?  Some of you may recall that we've...

Optimize Blog March 12, 2010

Saving the “General”

Those of you following the Zeitgeist blog will know that we’ve been keeping an...

Optimize Blog December 4, 2009

Frogs, Gecko’s and the Clutter Trap

A gecko with leopard spots and a fanged frog that eats birds are two...

Optimize Blog September 30, 2009

Magna Car Ta

Before anyone gets carried away with all the positive vibes about countries emerging from...

Optimize Blog September 14, 2009

Take a bite of the Apple

So, the new iPod Nano takes video – clearly it is only a matter...

Optimize Blog September 11, 2009

Is he or isn't she?

The controversy over Caster Semenya’s gender still rumbles on despite her hero’s reception on...

Optimize Blog August 31, 2009