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Independent Amendment

By the 4th of July, America's founding fathers approved a simple document penned by Jefferson that enumerated their grievances and announced themselves a sovereign…

Optimize Blog October 21, 2011

Time for a Change

No one could possibly accuse the Samoans of not thinking big or letting themselves be swayed from change just because it may present a few challenges. This time…

Optimize Blog May 11, 2011

The Worm in the Apple

Apple is once again under fire over its products and, specifically, the management of collected data... However, it now turns out that this was a ‘bug in the system’…

Optimize Blog May 5, 2011

Embracing the Imposter

Those of you old enough to remember the classic Commodore 64 may be excited to hear that it is making a return. The good news is that the clunk has gone and inside…

Optimize Blog April 8, 2011

3D’s and Wannabee’s

For the launch of the 3DS, the world's first glasses-free 3D hand-held games console, Nintendo pulled out all the stops to make sure that demand was high and lines…

Optimize Blog March 30, 2011

Keeping it Real

The future for all you frustrated rock gods out there is looking promising. Until now the road to becoming a rock legend has been a long and arduous one - the prospect…

Optimize Blog March 23, 2011

There's no 'I' in Team

We're sure most of you are familiar with Tuckman’s model around team dynamics or perhaps have read Lencioni’s excellent book on the dysfunctions of teams but…

Optimize Blog March 11, 2011

The Value of Values

The right to bear arms remains a central tenet of the US culture and undoubtedly stems from the frontier world of past times - despite the Tucson tragedy being just…

Optimize Blog January 27, 2011

Cry Wolf

Sometimes when we partner with clients there are employees who really consider the changes they are being asked to navigate as being on a par with giving up all…

Optimize Blog January 20, 2011

Giving a Fig about Pudding

In 1644 the British Parliament, in a demonstration of austerity far more severe than anything suggested by the current batch of economists, decreed that Christmas…

Optimize Blog December 21, 2010

Kung Fu for Business

Whilst we may not be a Jet Li or Bruce Lee, this kind of philosophy as applied to business leadership began to enable us to recognize that what we do as Management…

Optimize Blog December 9, 2010

Paint it Black

For many US families, it's a Thanksgiving tradition as important as turkey stuffing or pumpkin pie: rise before the crack of dawn the morning after the holiday,…

Optimize Blog November 26, 2010

The Knowledge

This simple experiment could suggest that as computer software becomes easier to use, making complicated tasks easier, we risk losing the ability to properly learn…

Optimize Blog October 13, 2010

Talking Turkey

So Turkey is feeling rather hurt by criticism of the alleged failings of its government back in 1915  – when hundreds of thousands, perhaps more than a million,…

Optimize Blog March 20, 2010

Sick as a Parrot

What is it with Bank of America?  Some of you may recall that we’ve commented before on their seemingly random approach to customer service and, yet again,…

Optimize Blog March 12, 2010

Saving the “General”

Those of you following the Zeitgeist blog will know that we’ve been keeping an eye on General Motors and their attempts to rescue the ailing giant.  The news…

Optimize Blog December 4, 2009

Frogs, Gecko’s and the Clutter Trap

This got me thinking about the balance of new with old. Have you ever noticed how, in our business lives, our 'to do' list, KPI’s or priority objectives seem…

Optimize Blog September 30, 2009

Magna Car Ta

Before anyone gets carried away with all the positive vibes about countries emerging from recession, spare a thought for the 10,500 workers soon to be out of a job…

Optimize Blog September 14, 2009

Take a bite of the Apple

So, the new iPod Nano takes video – clearly it is only a matter of time before it wakes you, dresses you, makes you a cup of tea, gets you to the office and manages…

Optimize Blog September 11, 2009

Is he or isn't she?

The controversy over Caster Semenya’s gender still rumbles on despite her hero’s reception on her return to South Africa. Now, whilst tests show that she possesses…

Optimize Blog August 31, 2009