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Don't be surprised.....

We often find clients that doggedly follow a strategic direction despite plenty of warning signs giving ample notice that the direction is not going to deliver success.…

Optimize Blog January 23, 2017

Knowing Your Place

When considering strategy a great number of businesses misread the environment and overestimate their skill and control of what is going on around them. Sometimes…

Optimize Blog May 11, 2015

Apple Turnover

We were inspired by a story coming out of Alaska to write a blog about the importance of changing course when it becomes obvious that the route you have set yourself…

Optimize Blog September 26, 2013

Death by Internet

As we see Blockbuster’s strategy so blatantly exposed by this filing, it is a good reminder for other businesses to spend due time and consideration on strategic…

Optimize Blog September 24, 2010