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The Coefficient of Restitution

The Coefficient of Restitution (COR) is a measure of the “restitution” of a collision between two objects: how much of the kinetic energy remains for…

Optimize Blog May 8, 2017

Do the Do

McKinsey research tells us that 70% of change efforts fall short of the desired results and it is far too easy to blame this on a lack of effective communication.  Some…

Optimize Blog January 9, 2017

Wood for the Trees

A famous line from Alice in Wonderland is “If you don’t know where you are going, any road will get you there” and here at Zeitgeist we think it’s pretty…

Optimize Blog August 14, 2014

Whatever Happened to Pong?

We quote the Frank Black song as our title for this blog as we hear the news that Atari has filed for bankruptcy protection in the US. For those of us old enough…

Optimize Blog January 22, 2013