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New Year, New You?

A famous line from Alice in Wonderland is “If you don't know where you...

Mark Crocker January 8, 2025

Good Luck!

The element of luck is often cited in business and careers and here at...

Mark Crocker October 30, 2023

The Data Dilemma

The strategic impact on companies of the exponential technological rate of change is both...

Mark Crocker February 24, 2020

Vive Le Tour

As the Tour de France grinds its way through the mountains in the second...

Optimize Blog July 18, 2018

A Little Toe Much

A pub in Derbyshire has hosted the latest "World Toe Wrestling Championship" which has...

Optimize Blog February 12, 2018

I think we're alone now

‘I think we’re alone now’ was the title of the song by Tiffany that...

Optimize Blog May 1, 2017

The Sound of Second Place

Failure is a topic most of us would rather avoid. But ignoring the obvious,...

Optimize Blog March 27, 2017

Divided We Fall

Celebrating diversity is key to a healthy organization and we don’t just mean in...

Optimize Blog February 6, 2017

Decisions, Decisions....

Few corporate strategists making important decisions consciously take into account the cognitive biases that...

Optimize Blog January 16, 2017

What's the Difference

Customer segmentation remains a key concern for many organizations as the proliferating distribution channels...

Optimize Blog February 22, 2016

The Secret to Success

We think that the principal problem with some business books is the fact that...

Optimize Blog November 9, 2015

Knowing Your Place

When considering strategy a great number of businesses misread the environment and overestimate their...

Optimize Blog May 11, 2015

I Think Therefore I Am

The greatest managerial failure rate comes at the first step into leadership where generally...

Optimize Blog April 6, 2015

The Past has Passed

An enormous jawbone found in Kazakhstan is further evidence that giant birds roamed -...

Optimize Blog August 11, 2011

The Adjustment Bureau

Here at Zeitgeist we enjoy a good movie and so we are looking forward...

Optimize Blog March 2, 2011

The Future Starts Here…

Charles F. Kettering once said, “We should all be concerned about the future because...

Optimize Blog January 4, 2010