Scroll to top
© Optimize Consulting Inc. | All Rights Reserved

Sending the wrong signal

Hard on the heels of our last blog where we commented on BP’s inability to effectively manage it’s PR and communications in a crisis situation, we now have Apple…

Optimize Blog July 15, 2010

Foot in Mouth

Here at Zeitgeist up until now we’ve avoided commenting on the catastrophe in the Gulf of Mexico and the trials and tribulations of BP’s attempts to recover…

Optimize Blog June 30, 2010