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Service Means Service

Good customer service is a valuable asset, especially in today's high-tech-oriented, increasingly impersonal business...

Mark Crocker January 14, 2020

Behavioural Science?

Conventional wisdom amongst those running organizations would agree that there is value in good...

Mark Crocker September 23, 2019

Service Intelligence

Providing outstanding customer service is one of the most rewarding yet challenging activities within...

Mark Crocker May 27, 2019

I think we're alone now

‘I think we’re alone now’ was the title of the song by Tiffany that...

Optimize Blog May 1, 2017

Engaging Conversations

Organizations care about employee engagement because the facts would suggest that it directly impacts...

Optimize Blog April 10, 2017

The Customer Management Myth

Our view on Customer Relationship Management (CRM) is unambiguous. For us it is all...

Optimize Blog August 29, 2016

Attitude Adjustment

Providing outstanding customer service is one of the most rewarding yet challenging activities within...

Optimize Blog April 25, 2016

Customer Crazy

We have just read a report that states that 65% of 1,000 consumers surveyed...

Optimize Blog December 11, 2014

Blind Faith Hits a Wall

We wrote a paper some time ago based on the old Chinese saying that...

Optimize Blog July 24, 2014