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Service Means Service

Good customer service is a valuable asset, especially in today's high-tech-oriented, increasingly impersonal business...

Mark Crocker — January 14, 2020

Behavioural Science?

Conventional wisdom amongst those running organizations would agree that there is value in good...

Mark Crocker — September 23, 2019

Service Intelligence

Providing outstanding customer service is one of the most rewarding yet challenging activities within...

Mark Crocker — May 27, 2019

I think we're alone now

‘I think we’re alone now’ was the title of the song by Tiffany that...

Optimize Blog — May 1, 2017

Engaging Conversations

Organizations care about employee engagement because the facts would suggest that it directly impacts...

Optimize Blog — April 10, 2017

The Customer Management Myth

Our view on Customer Relationship Management (CRM) is unambiguous. For us it is all...

Optimize Blog — August 29, 2016

Attitude Adjustment

Providing outstanding customer service is one of the most rewarding yet challenging activities within...

Optimize Blog — April 25, 2016

Customer Crazy

We have just read a report that states that 65% of 1,000 consumers surveyed...

Optimize Blog — December 11, 2014

Blind Faith Hits a Wall

We wrote a paper some time ago based on the old Chinese saying that...

Optimize Blog — July 24, 2014