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Risk Versus Reward

Trying to avoid all risk in business is the same as trying to avoid all opportunity. Simply reacting to risk, meanwhile, is just crisis management: shutting the…

Mark Crocker March 11, 2020

Warning Signs

The Holy Island, also known as Lindisfarne, is off the coast of Northumberland in England and it is a popular tourist destination attracting thousands of visitors…

Optimize Blog April 24, 2017

The Sound of Second Place

Failure is a topic most of us would rather avoid. But ignoring the obvious, and sometimes subtle, warning signs of impending business concern is a surefire way to…

Optimize Blog March 27, 2017

I'm Only Human

Significant strategic decisions are never simple to make and at the end of the day, these tend to be hard to reverse decisions and so the impact of getting them…

Optimize Blog September 21, 2015

Risky Business

Some people just don’t get a lot of luck. Take for instance the Norwegian driver who, whilst making his way along a country road late one night recently, was confronted…

Optimize Blog August 17, 2012

You Know You’ve Boobed When…

Regular readers of Zeitgeist will know that a recurring theme within our blog is the issue of risk management.  Risk management is described as “the identification,…

Optimize Blog August 25, 2011

Risky Games?

John Varley, the man at the top at Barclays, has responded to the calls to limit the size of the banks. Mr Varley points out that it is not the size of the bank…

Optimize Blog February 12, 2010