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Safety in Numbers

We have recently come across a new statistical unit – the ‘micromort’. The micromort was developed by researchers at Stanford University back in the seventies…

Optimize Blog April 2, 2012

Keeping Track

From all tragedies we can learn many things. But, nonetheless, it's still a shame that it sometimes takes a tragedy to re-focus a business on what is important.…

Optimize Blog November 4, 2011