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Functional Dysfunction

Many organizations have invested huge amounts in customer relationship management (CRM) applications and these investments have generated a wide range of outcomes…

Mark Crocker October 23, 2023

Moments of Truth

Customers have never had higher expectations – or been more empowered than they are today. How you respond to, and take care of, your customers across all of their…

Optimize Blog March 5, 2018

Success Through Service

Service Design is a discipline that is gathering pace and we think it has plenty to offer organizations as they struggle with the dynamic of great customer service…

Optimize Blog April 3, 2017

Blind Faith Hits a Wall

We wrote a paper some time ago based on the old Chinese saying that “A man who doesn’t smile should not open a shop’. For those of you interested you can find…

Optimize Blog July 24, 2014