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service excellence


Building a Winning CRM Strategy

“Getting the right product, to the right customer, at the right time, via the right channel at the right price supported by excellent customer service” is the…

Mark Crocker February 14, 2022

Service Means Service

Good customer service is a valuable asset, especially in today’s high-tech-oriented, increasingly impersonal business world. Therefore, if you are aware of…

Mark Crocker January 14, 2020

Behavioural Science?

Conventional wisdom amongst those running organizations would agree that there is value in good service. An abundance of literature exists supporting the notion…

Mark Crocker September 23, 2019

Service Intelligence

Providing outstanding customer service is one of the most rewarding yet challenging activities within any organization. Exceptional organizations that provide outstanding…

Mark Crocker May 27, 2019

Success Through Service

Service Design is a discipline that is gathering pace and we think it has plenty to offer organizations as they struggle with the dynamic of great customer service…

Optimize Blog April 3, 2017

Serving for the Match

Most people would agree that there is some value in providing good service. An abundance of literature exists that state great customer service makes a company more…

Optimize Blog February 13, 2017

Simple Service Secrets

Good customer service is considered a valuable asset but the reality is that it’s actually a fundamental in delivering a sustainable organization. If you are aware…

Optimize Blog May 30, 2016