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service excellence


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Building a Winning CRM Strategy

“Getting the right product, to the right customer, at the right time, via the...

Mark Crocker — February 14, 2022

Service Means Service

Good customer service is a valuable asset, especially in today's high-tech-oriented, increasingly impersonal business...

Mark Crocker — January 14, 2020

Behavioural Science?

Conventional wisdom amongst those running organizations would agree that there is value in good...

Mark Crocker — September 23, 2019

Service Intelligence

Providing outstanding customer service is one of the most rewarding yet challenging activities within...

Mark Crocker — May 27, 2019

Success Through Service

Service Design is a discipline that is gathering pace and we think it has...

Optimize Blog — April 3, 2017

Serving for the Match

Most people would agree that there is some value in providing good service. An...

Optimize Blog — February 13, 2017

Simple Service Secrets

Good customer service is considered a valuable asset but the reality is that it’s...

Optimize Blog — May 30, 2016