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The Data Dilemma

The strategic impact on companies of the exponential technological rate of change is both extensive and fundamental. How can you plan properly in an environment…

Mark Crocker February 24, 2020

The Sound of Second Place

Failure is a topic most of us would rather avoid. But ignoring the obvious, and sometimes subtle, warning signs of impending business concern is a surefire way to…

Optimize Blog March 27, 2017

Winning Ways

Today, organizations of all kinds are re-evaluating their strategies as they face unprecedented levels of change in their industries and the world. While the strategic…

Optimize Blog August 8, 2016

The Secret to Success

We think that the principal problem with some business books is the fact that they generally purport that by following a number of key steps the reader will deliver…

Optimize Blog November 9, 2015

Knowing Your Place

When considering strategy a great number of businesses misread the environment and overestimate their skill and control of what is going on around them. Sometimes…

Optimize Blog May 11, 2015

Bulli For you.....

El Bulli is or was a Michelin 3 star restaurant situated near the town of Roses in the Catalonian region of Spain. At one time described as “the most imaginative…

Optimize Blog March 11, 2013

David and Goliath

We were at a recent strategy event where a panel of distinguished Chief Executives spoke about the role of the board in strategic planning. It was a fascinating…

Optimize Blog January 14, 2013