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The Data Dilemma

The strategic impact on companies of the exponential technological rate of change is both...

Mark Crocker — February 24, 2020

The Sound of Second Place

Failure is a topic most of us would rather avoid. But ignoring the obvious,...

Optimize Blog — March 27, 2017

Winning Ways

Today, organizations of all kinds are re-evaluating their strategies as they face unprecedented levels...

Optimize Blog — August 8, 2016

The Secret to Success

We think that the principal problem with some business books is the fact that...

Optimize Blog — November 9, 2015

Knowing Your Place

When considering strategy a great number of businesses misread the environment and overestimate their...

Optimize Blog — May 11, 2015

Bulli For you.....

El Bulli is or was a Michelin 3 star restaurant situated near the town...

Optimize Blog — March 11, 2013

David and Goliath

We were at a recent strategy event where a panel of distinguished Chief Executives...

Optimize Blog — January 14, 2013