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I Have Seen the Future

Creating the future rather than predicting it requires moving from managing the probable to leading the possible and requires us to address challenges in a fundamentally…

Mark Crocker February 14, 2023

Building a Winning CRM Strategy

“Getting the right product, to the right customer, at the right time, via the right channel at the right price supported by excellent customer service” is the…

Mark Crocker February 14, 2022

Take an Aspirin

Ever felt that there is so much going on that your head is about to explode? Well believe it or not, Exploding Head Syndrome is a real condition! The physician Silas…

Mark Crocker January 17, 2022

Pause Before You Pounce

We all face multiple challenges in our work and leadership roles – impossible deadlines, missed budgets, angry customers, politically driven colleagues, remotely…

Mark Crocker March 18, 2019

The Complexity Conundrum

Charles Dickens in the 1830’s wrote that he lived in an age of “unrelenting change and unpredictability” so we wonder what he would make of our current situation…

Optimize Blog April 17, 2017

Differing Dimensions

All organizations operate in two dimensions: the dimension of getting the work done (which is the horizontal dimension) and the dimension of reporting relationships…

Optimize Blog July 25, 2016

Giving a Fig about Pudding

As the festive season’s ultimate celebration looms large in the form of the mighty Christmas dinner we would like to provide a few paragraphs to honour the Christmas…

Optimize Blog December 17, 2013

Boxing Clever

Robert Stanzione is the boss of one of the largest companies you have probably never heard of. Mr. Stanzione is the CEO of fast-growing US technology group Arris.…

Optimize Blog November 28, 2013

Playing Chicken

Regardless of why a chicken would cross a road, they can now do so a little more safely thanks to a new range of high-visibility chicken vests available from Omlet,…

Optimize Blog November 7, 2013

Money in your Pocket

Apparently it appears that call centres in Jamaica are stapling workers’ pockets shut to prevent them from stealing clients’ data. Reports suggest managers…

Optimize Blog October 31, 2013

Kung Fu for Business

Recently here at Zeitgeist we were thinking about philosophy and the links to leadership and organizational culture – don’t ask why we were thinking philosophy,…

Optimize Blog October 15, 2013

Apple Turnover

We were inspired by a story coming out of Alaska to write a blog about the importance of changing course when it becomes obvious that the route you have set yourself…

Optimize Blog September 26, 2013

Flight of the Bumblebee

From the title you might assume that here at Zeitgeist we have become fascinated with orchestral interludes and specifically the one written by Nikolai Rimsky-Korsakov…

Optimize Blog September 19, 2013

Tired of Change

Leo Tolstoy is quoted as stating “Everyone thinks of changing the world, but no one thinks of changing himself.” The world around us is awash with ‘movements…

Optimize Blog September 9, 2013

Cultivating Culture

Cultures exist wherever there is a collection of people, however big or small that group is. The group could be as large as a nation or as small as a student study…

Optimize Blog August 29, 2013

The Dog Ate My Homework

A common response to the realization that you occasionally work from home is the question “How do you concentrate?” This is natural, given that many office-bound…

Optimize Blog August 21, 2013