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Blue Monday

Blue Monday is the name given to this day in January (typically the third Monday of the month) claimed to be the most depressing day of the year. The concept was…

Mark Crocker January 20, 2020

Vive la Révolution

The Fourth Industrial Revolution, commonly known as Industry 4.0, appears to be changing the way businesses function. Organizations must decide how and where to…

Mark Crocker October 21, 2019

A Year in Review

As we march headlong into the new year we have probably had, or are about to have, the dreaded annual performance review. The truth be told that here at Optimize…

Optimize Blog January 10, 2019

When Smart isn't Necessarily Smart

When hiring, promoting or even just putting together a team, we tend to look for the smartest people in the room. But is that necessarily the right thing to do?…

Optimize Blog June 15, 2015

I Think Therefore I Am

The greatest managerial failure rate comes at the first step into leadership where generally new leaders are ill-equipped to even understand the fundamentals of…

Optimize Blog April 6, 2015

The Obsolescence of Experience

Around seven thousand years ago, the first human revolution took place when our ancestors first applied skill to work. However skill alone isn’t enough anymore…

Optimize Blog March 30, 2015

What Kind of Boss Are You – Star or Idiot?

We spend a lot of time thinking, coaching and writing about the challenges of talented people frustrated with life inside big organizations. If you’re the leader,…

Optimize Blog October 16, 2014

The Trouble with Talent

Increasingly companies are viewing the ability to manage talent as a strategic priority or at least that’s what they tell us. However, a lack of time and attention,…

Optimize Blog August 7, 2014

Generation R

Generation R is a new term that has come to our attention here at Zeitgeist and it relates to workers who kept their jobs during the most recent recession but took…

Optimize Blog May 29, 2013

To Lead or not to Lead....

One question we get asked from time to time from individuals being coached is whether we think that they would make a good leader. This crisis of confidence is actually…

Optimize Blog May 8, 2013

Improbable Awards

The Ig Nobel awards are now in their 21st year and here at Zeitgeist we look forward to this whacky awards ceremony every year. The awards are the result of the…

Optimize Blog October 1, 2010