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Blue Monday

Blue Monday is the name given to this day in January (typically the third...

Mark Crocker January 20, 2020

Vive la Révolution

The Fourth Industrial Revolution, commonly known as Industry 4.0, appears to be changing the...

Mark Crocker October 21, 2019

A Year in Review

As we march headlong into the new year we have probably had, or are...

Optimize Blog January 10, 2019

When Smart isn't Necessarily Smart

When hiring, promoting or even just putting together a team, we tend to look...

Optimize Blog June 15, 2015

I Think Therefore I Am

The greatest managerial failure rate comes at the first step into leadership where generally...

Optimize Blog April 6, 2015

The Obsolescence of Experience

Around seven thousand years ago, the first human revolution took place when our ancestors...

Optimize Blog March 30, 2015

What Kind of Boss Are You – Star or Idiot?

We spend a lot of time thinking, coaching and writing about the challenges of...

Optimize Blog October 16, 2014

The Trouble with Talent

Increasingly companies are viewing the ability to manage talent as a strategic priority or...

Optimize Blog August 7, 2014

Generation R

Generation R is a new term that has come to our attention here at...

Optimize Blog May 29, 2013

To Lead or not to Lead....

One question we get asked from time to time from individuals being coached is...

Optimize Blog May 8, 2013

Improbable Awards

The Ig Nobel awards are now in their 21st year and here at Zeitgeist...

Optimize Blog October 1, 2010