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More, Moore, More

In 1961, one could buy a Ferranti computer for the princely sum of $360,000. Your spanking new computer would take up the whole room and have a memory of 1K. A typical…

Optimize Blog November 26, 2012

Pass the Remote

According to the tech experts, data-driven innovation enabled by advances in global communications infrastructure is going to force through some significant changes…

Optimize Blog September 24, 2012

Lead, follow or get out of the way!

On the tenth anniversary of the launch of Google, the company has been awarded a US patent for the ‘self driving car’. The intellectual property rights relate…

Optimize Blog December 19, 2011

Navigating Choppy Waters

Here at Zeitgeist we’re big fans of the ‘great outdoors’ and particularly appreciate the beautiful and rugged scenery in Canada. One of the best…

Optimize Blog August 4, 2011

I Go or MeeGo

So Nokia loses another technology chief – their fourth in five years. Nokia says that he left for personal reasons but the Finnish press are saying that he left…

Optimize Blog June 9, 2011

Melon Mayhem

An intriguing story from China hit the news this week as a result of acres of watermelons exploding one by one! Interestingly China has long approved the usage of…

Optimize Blog May 19, 2011

The Worm in the Apple

Apple is once again under fire over its products and, specifically, the management of collected data... However, it now turns out that this was a ‘bug in the system’…

Optimize Blog May 5, 2011

The Blame Game

Today, on the first anniversary of the Macondo Well tragedy in the Gulf of Mexico, when eleven workers sadly lost their lives, BP issued law suits in excess of $80billion…

Optimize Blog April 21, 2011

Embracing the Imposter

Those of you old enough to remember the classic Commodore 64 may be excited to hear that it is making a return. The good news is that the clunk has gone and inside…

Optimize Blog April 8, 2011

3D’s and Wannabee’s

For the launch of the 3DS, the world's first glasses-free 3D hand-held games console, Nintendo pulled out all the stops to make sure that demand was high and lines…

Optimize Blog March 30, 2011

Keeping it Real

The future for all you frustrated rock gods out there is looking promising. Until now the road to becoming a rock legend has been a long and arduous one - the prospect…

Optimize Blog March 23, 2011

A Bite of the Apple

Apple shareholders this week rejected demands that the company disclose a succession plan for the temporarily absent Steven Jobs who announced in January that he…

Optimize Blog February 24, 2011

Kill Switch Engaged

Recent events in Egypt have been fascinating and depending on your point of view are either good or bad for the stability of the Middle East. Ultimately time will…

Optimize Blog February 16, 2011

Innovate or Die

Nokia, one of the giants in mobile technology is facing a crisis or, as Stephen Elop the Finnish company’s CEO puts it, “we are standing on a ‘burning platform’…

Optimize Blog February 9, 2011

Life on Mars

In a recent general communication, Council staff in Carlisle (a town in the North of England) were instructed to clock-out if they want to talk about the weather,…

Optimize Blog February 2, 2011

Flight of Fancy

The Harriers will be decommissioned in 2011 to be replaced by the Joint Strike Fighter by the end of the decade. Axing the Harrier is set to save £450m over the…

Optimize Blog December 15, 2010

Taking IT to the Limit

According to a survey by networking firm Cisco, 41% of workers break corporate IT policies, saying that "they need restricted programs and applications to get…

Optimize Blog November 19, 2010

The Knowledge

This simple experiment could suggest that as computer software becomes easier to use, making complicated tasks easier, we risk losing the ability to properly learn…

Optimize Blog October 13, 2010

Achieving Par

For those of you thinking we are about to offer some latest golf tips, we’re sorry but you’re going to be disappointed. The ‘par’ we are talking about is…

Optimize Blog August 30, 2010

Moore no More?

Now, although this is somewhat embarrassing to admit - we find supercomputers rather fascinating and the developments in computing power never cease to amaze us.…

Optimize Blog August 17, 2010