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The Data Dilemma

The strategic impact on companies of the exponential technological rate of change is both...

Mark Crocker — February 24, 2020

More, Moore, More

In 1961, one could buy a Ferranti computer for the princely sum of $360,000....

Optimize Blog — November 26, 2012

Pass the Remote

According to the tech experts, data-driven innovation enabled by advances in global communications infrastructure...

Optimize Blog — September 24, 2012

Lead, follow or get out of the way!

On the tenth anniversary of the launch of Google, the company has been awarded...

Optimize Blog — December 19, 2011

Navigating Choppy Waters

Here at Zeitgeist we're big fans of the 'great outdoors' and particularly appreciate the...

Optimize Blog — August 4, 2011

I Go or MeeGo

Well, Nokia has lost another technology chief – their fourth in five years. Nokia...

Optimize Blog — June 9, 2011

Melon Mayhem

An intriguing story from China hit the news this week as a result of...

Optimize Blog — May 19, 2011

The Worm in the Apple

Apple is once again under fire over its products and, specifically, the management of...

Optimize Blog — May 5, 2011

The Blame Game

Today, on the first anniversary of the Macondo Well tragedy in the Gulf of...

Optimize Blog — April 21, 2011

Embracing the Imposter

Those of you old enough to remember the classic Commodore 64 may be excited...

Optimize Blog — April 8, 2011

3D’s and Wannabee’s

For the launch of the 3DS, the world's first glasses-free 3D hand-held games console,...

Optimize Blog — March 30, 2011

Keeping it Real

The future for all you frustrated rock gods out there is looking promising. Until...

Optimize Blog — March 23, 2011

A Bite of the Apple

Apple shareholders this week rejected demands that the company disclose a succession plan for...

Optimize Blog — February 24, 2011

Kill Switch Engaged

Recent events in Egypt have been fascinating and depending on your point of view...

Optimize Blog — February 16, 2011

Innovate or Die

Nokia, one of the giants in mobile technology is facing a crisis or, as...

Optimize Blog — February 9, 2011

Life on Mars

In a recent general communication, Council staff in Carlisle (a town in the North...

Optimize Blog — February 2, 2011

Flight of Fancy

For those with an interest in aviation and military matters in general there will...

Optimize Blog — December 15, 2010

Taking IT to the Limit

A few weeks ago I was riding up in the elevator at a client...

Optimize Blog — November 19, 2010

The Knowledge

The Knowledge is a formidable test that London black cab drivers (Cabbies) have to...

Optimize Blog — October 13, 2010

Achieving Par

For those of you thinking we are about to offer some latest golf tips,...

Optimize Blog — August 30, 2010