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Less is More

In a previous Zeitgeist blog we talked about Google’s patent for driverless cars which...

Optimize Blog May 8, 2012

What’s in a name?

What does a traumatized young female Parisian and the Renault car company have in...

Optimize Blog May 27, 2010

GM Humming a different tune

Regular readers of Zeitgeist will know that we’ve been following the erstwhile fortunes of...

Optimize Blog February 25, 2010

Lean times at Toyota

So what has gone wrong at Toyota?  For the past couple of decades Toyota...

Optimize Blog February 4, 2010