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Less is More

In a previous Zeitgeist blog we talked about Google’s patent for driverless cars which...

Optimize Blog — May 8, 2012

What’s in a name?

What does a traumatized young female Parisian and the Renault car company have in...

Optimize Blog — May 27, 2010

GM Humming a different tune

Regular readers of Zeitgeist will know that we’ve been following the erstwhile fortunes of...

Optimize Blog — February 25, 2010

Lean times at Toyota

So what has gone wrong at Toyota?  For the past couple of decades Toyota...

Optimize Blog — February 4, 2010