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A Transformation Tale

Transformations call for more than rhetoric and superficial conversations around change. Old and existing habits need to be challenged and potentially discarded…

Optimize Blog July 11, 2016

The Future is Bright

Predicting the future has long been the strategist’s nemesis. Rain dances and crystal ball gazing has been replaced by number crunching, modelling and late nights…

Optimize Blog May 20, 2015