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Don't be surprised.....

We often find clients that doggedly follow a strategic direction despite plenty of warning signs giving ample notice that the direction is not going to deliver success.…

Optimize Blog January 23, 2017

Decisions, Decisions....

Few corporate strategists making important decisions consciously take into account the cognitive biases that exists i.e. the systematic tendencies to deviate from…

Optimize Blog January 16, 2017

The Secret to Success

We think that the principal problem with some business books is the fact that they generally purport that by following a number of key steps the reader will deliver…

Optimize Blog November 9, 2015

The Future is Bright

Predicting the future has long been the strategist’s nemesis. Rain dances and crystal ball gazing has been replaced by number crunching, modelling and late nights…

Optimize Blog May 20, 2015

Navigating Choppy Waters

Here at Zeitgeist we’re big fans of the ‘great outdoors’ and particularly appreciate the beautiful and rugged scenery in Canada. One of the best…

Optimize Blog August 4, 2011